Startup.Ready.

What Is Startup.Ready.?

Most early-stage founders are not failing because they lack effort. They fail because they lack clarity. They build before validating the problem. They raise before understanding their unit economics. They commit serious time and capital to a foundation they have never examined.

Startup.Ready. is a startup readiness and decision intelligence platform. It scores early-stage startups across six foundational pillars, surfaces the weak and untested assumptions underneath, and routes founders to the specific work that closes those gaps.

Built by Dr. Shaun P. Digan, PhD in Entrepreneurship, author of Persuade (Wiley, 2021), and 15 years of working directly with early-stage founders.

Key Features

Six-Pillar Readiness Diagnostic. Every startup is evaluated across six foundational dimensions: Founder, Problem, Market, Business Model, Go-to-Market, and Financial. Each pillar gets its own score and diagnostic breakdown.

Startup Readiness Score, 0 to 150. A single structured score that captures the overall strength of your startup foundation. Not your idea, not your effort, your clarity.

Pillar-Level Diagnostics, 0 to 25 each. Each pillar score comes with a specific diagnosis: what the foundation currently supports and where it breaks down.

Gap Routing. Your assessment answers trigger flags across the six pillars. Those flags map to specific worksheets, and the platform surfaces your top three priorities. The work holding everything else back, first.

Worksheet Library, 81 worksheets. A full development system, not a list of tips. Every worksheet sits under one of the six pillars, marked core or supporting. Filter by pillar, filter by priority, or browse the whole library. Assigned automatically from your assessment, and available to download at any time.

Progress Tracking (live). Retake the assessment after doing the work. Track how your readiness profile shifts over time, overall and pillar by pillar.