mxverify

A backlink is worth what the site it comes from can pass on, less the kind of link you can actually get there. Enter any website for its BV score: what one new followed link from it is worth in ranking benefit, in dollars — not what anyone charges for it — worked out by the same model bklink uses to value every link it audits.

The price is what the seller asks. BV is what the link is worth.
BV — backlink value — is what one new followed link from a site is worth to the site it points to, in dollars, before anything about your own site is known. It measures ranking benefit, not cost. Publications set their own prices; the BV score is the figure to set beside a quote, so you know what a backlink is worth before you pay for it. mxverify sells no links, and no site pays to be listed or valued. The score is the one bklink puts on every link in an audit, worked out by BV 2.8.

Two things about the linking site decide it. Site Strength, from 0 to 100, is half the site's link authority rating and half its organic search traffic on a log scale. Strength sets the ceiling: a followed editorial link is worth up to $2,265 at strength 100 and about half as much for every 16 points below that — about $179 at strength 41, where a mid-sized site sits. The scale is pinned to published guest-post asking prices at two points, but the score is what a link is worth to rankings, not what anyone charges. Link type decides how much of that survives, following the distinctions Google's link guidance draws between editorial, sponsored and user-generated links and link schemes: