Overflow

The way shoppers find products has changed. 58% have already replaced Google with ChatGPT or Gemini for product recommendations. During Prime Day 2026, shoppers who arrived from AI chatbots converted 40% better than those coming from search, email, or social. Amazon just launched Alexa for Shopping as a dedicated AI buying agent. The brands showing up in these recommendations aren't winning on price or reviews. They're winning because their listings are optimized for how AI engines read them.
Most Amazon brands have no idea what their AI visibility score is. Traditional listing optimization targets the A9 algorithm. AI engines read completely different signals: Q&A coverage, review content structure, how bullets answer specific questions, backend keyword relevance. A listing that ranks on page one of Amazon search can score 30/100 on AI visibility and be invisible to every shopper who asks ChatGPT for a recommendation first.
Overflow is built specifically for small and medium Amazon brands who want to close that gap.
It starts with an audit. Overflow scans your listing and scores it across every field that affects AI search visibility: titles, bullets, Q&A, A+ content, backend keywords, and review coverage. You get an overall score and a breakdown showing exactly what's holding you back.
Then it fixes it. Overflow pulls your Brand Analytics data to identify your top-converting keywords and protect them, then rewrites every underperforming field for AI search visibility. The changes go live in Seller Central automatically through the SP-API. No agency, no manual work, no back and forth.
Then it proves it. Overflow rescores your listing after every change so you have a before and after number. Not a promise that your listing is better but an actual measurement of what moved and by how much.
Only 2% of Amazon brands are currently optimized for AI search. The opportunity to get ahead of your category before