Michel Duar
Michel is a young author from Brittany, passionate about writing, the web, and the small simple pleasures of everyday life. Based in Brittany, he shares on this blog his thoughts, discoveries, and favourites, with an authentic style and a curious eye on the world around him. Between wild nature, local cafés, and seaside walks, Michel draws his inspiration from daily life and from meaningful encounters. Through his articles, he invites readers to slow down, observe, and take the time to truly live.
Articles by Michel
19 articles

How to Perform a Simple SEO Audit for Your Website
Conducting an SEO audit doesn’t need to be complex. With a few simple steps, you can evaluate your site’s performance, uncover technical issues, optimize on-page elements, and strengthen your SEO strategy. This guide will walk you through the essential checks to ensure your website is both search engine and user-friendly.

Techniques to Generate Original Ideas Consistently
Generating original ideas consistently is a challenge for many, but it’s a skill you can master. This article explores proven techniques, habits, and strategies to spark creativity, overcome mental blocks, and turn innovative concepts into actionable results. Learn how to keep your ideas flowing every day.

Influencer Marketing for Small Projects: Where to Start
Influencer marketing isn't just for big brands. Even small projects can benefit by partnering with the right influencers. This guide will show you how to set goals, find the perfect influencers, create engaging content, and track your results without breaking the bank.

Using Google Analytics to Track SEO Performance
Google Analytics is a powerful tool to track and improve your SEO strategy. From monitoring organic traffic to analyzing user behavior and conversions, it provides insights to optimize your website and boost search engine performance. Learn the key metrics, reports, and tips to make data-driven SEO decisions.

How to Turn an Innovative Idea into a Concrete Product
Turning an innovative idea into a concrete product is an exciting but challenging journey. This guide walks you through validating your concept, prototyping, testing with users, building a business model, and preparing for a successful launch. Learn how to bring your vision to life, step by step.

Strategies to Retain Your First Users
Acquiring your first users is a milestone, but keeping them is even more crucial. In this post, we explore actionable strategies to ensure early adopters stay engaged, provide feedback, and become long-term advocates for your product.

SEO Basics for Beginners: What You Need to Know to Be Visible
Getting started with SEO can feel overwhelming, but mastering the basics is the key to online visibility. In this beginner-friendly guide, you’ll learn how search engines work, how to choose the right keywords, optimize your website, create valuable content, and measure results. With these SEO fundamentals, you’ll be ready to attract more visitors and build long-term success.

Key Metrics to Track for Measuring Your Project’s Success
Measuring project success goes beyond simply finishing on time. To ensure your project delivers real value, tracking the right key metrics is essential. From time and budget to quality and stakeholder satisfaction, understanding these indicators helps you manage risks, optimize performance, and achieve your goals. In this article, we explore the most important metrics to monitor for a successful project outcome.

How to Prioritize Features When Starting a Project
Starting a new project can be overwhelming with countless features competing for attention. Prioritizing the right features early on is key to delivering value quickly and efficiently. This article explores proven methods and frameworks to help you evaluate, select, and focus on features that align with your goals, stakeholder needs, and user expectations — ensuring a successful project launch.

How to Use Backlinks to Improve Your SEO
Backlinks remain a crucial factor for SEO success. This guide explains what backlinks are, why they matter, and how to build high-quality backlinks to increase your site’s authority and improve search rankings. Whether you’re a beginner or looking to refine your strategy, learn actionable tips to harness backlinks effectively.

Common Mistakes to Avoid When Launching an Online Project
Launching an online project can be exciting but also challenging. Many entrepreneurs make common mistakes that can slow down or even derail their success. This article highlights the most frequent errors to avoid, from lack of planning to poor marketing strategies. By understanding these pitfalls, you’ll be better equipped to launch your project smoothly and grow your online presence effectively.

Using Social Media to Find Your First Customers
Starting a business is exciting but finding your first customers can be challenging. Social media offers powerful tools to reach and engage your target audience without breaking the bank. In this article, we’ll explore proven strategies to leverage platforms like Facebook, Instagram, LinkedIn, and Twitter to build brand awareness, connect with potential customers, and kickstart your sales journey.