Michel Duar
Michel is a young author from Brittany, passionate about writing, the web, and the small simple pleasures of everyday life. Based in Brittany, he shares on this blog his thoughts, discoveries, and favourites, with an authentic style and a curious eye on the world around him. Between wild nature, local cafés, and seaside walks, Michel draws his inspiration from daily life and from meaningful encounters. Through his articles, he invites readers to slow down, observe, and take the time to truly live.
Articles by Michel
40 articles

How to Build Trust with Social Proof and Reviews
Trust is the foundation of every successful business relationship. In today’s digital world, customers rely heavily on reviews and social proof to guide their choices. By showcasing authentic testimonials, ratings, and success stories, brands can strengthen credibility, reduce hesitation, and improve conversions. This article explores effective strategies to build trust with social proof.

Local SEO for Small Projects: A Practical Guide
Local SEO is essential for small projects aiming to attract nearby customers. This guide covers practical strategies—from Google Business optimization and keyword research to managing reviews and local links—to help your business get noticed locally and grow effectively.

Email Marketing for Beginners: How to Start Building a List
Email marketing remains one of the most effective tools to grow your audience and boost sales. In this beginner’s guide, you’ll learn how to start building your email list from scratch, create compelling lead magnets, set up signup forms, and engage subscribers with effective strategies to grow your business sustainably.

The Role of AI in Modern SEO: What Founders Need to Know
Artificial Intelligence is reshaping SEO, moving beyond keywords to focus on intent, personalization, and smarter strategies. For startup founders, understanding these changes is critical to stay visible and competitive. This guide explores how AI impacts SEO, the tools available, and actionable steps to integrate AI into your growth strategy.

SEO Myths That Are Holding Back Your Project
Many businesses waste time on outdated SEO advice. From overvaluing keywords to chasing low-quality links, myths can stall your growth. This post debunks common SEO misconceptions and shows what strategies truly drive results.

On-Page vs Off-Page SEO: A Beginner’s Guide
SEO can be confusing for beginners, but understanding the difference between On-Page and Off-Page SEO is essential. On-Page SEO focuses on optimizing your website’s content and structure, while Off-Page SEO builds authority through backlinks and online presence. This guide breaks down the basics to help you start improving your site’s search rankings today.

Managing Time and Resources as a Solo Founder
Being a solo founder means wearing many hats at once. From managing projects to handling finances, every minute counts. This guide shares practical strategies to prioritize tasks, allocate resources wisely, and stay productive without burning out.

The Importance of Site Speed for SEO and User Experience
Site speed is a critical factor for both search engine rankings and user experience. Slow-loading pages frustrate visitors, increase bounce rates, and hurt conversions. This article explores why speed matters, how it affects SEO, and practical tips to make your website faster.

The Power of Storytelling in Project Marketing
Storytelling is more than just a buzzword—it’s a strategic way to bring projects to life. By weaving narratives that connect emotionally, project marketing becomes more engaging, memorable, and persuasive. This article explores the psychology of stories, how to craft compelling narratives, and the impact of storytelling across different channels to elevate project success.

How to Perform a Simple SEO Audit for Your Website
Conducting an SEO audit doesn’t need to be complex. With a few simple steps, you can evaluate your site’s performance, uncover technical issues, optimize on-page elements, and strengthen your SEO strategy. This guide will walk you through the essential checks to ensure your website is both search engine and user-friendly.

Techniques to Generate Original Ideas Consistently
Generating original ideas consistently is a challenge for many, but it’s a skill you can master. This article explores proven techniques, habits, and strategies to spark creativity, overcome mental blocks, and turn innovative concepts into actionable results. Learn how to keep your ideas flowing every day.

Influencer Marketing for Small Projects: Where to Start
Influencer marketing isn't just for big brands. Even small projects can benefit by partnering with the right influencers. This guide will show you how to set goals, find the perfect influencers, create engaging content, and track your results without breaking the bank.